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How much will figure 3 cost?

06 January 2026 Buying Guides

A candid iPhone snapshot in a slightly cluttered home office at night, aggressively mediocre composition with awkward framing and mild motion blur, slightly overexposed desk lamp creating uneven lighting and visible phone noise/grain. Primary subject: a white male in his early 50s with fair skin, stocky build, thinning hairline kept short, wearing tech-casual clothes (simple tee with a lightweight overshirt). He’s slouched in a desk chair with faint under-eye circles, one hand on his chin, a skeptical raised eyebrow and half-smirk while staring at a laptop that shows indistinct charts (no readable text). On the desk: a generic humanoid robot prototype head/torso mannequin (female-looking form factor) partially covered by a cloth, plus scattered cables and a small screwdriver set. The scene feels real and unpolished, like a quick photo taken mid-thought while researching robot costs. No logos, no brand names, no captions, no watermarks.

How much will figure 3 cost?

If by “figure 3” you mean Figure AI’s humanoid robot, Figure 03, the most accurate answer right now is:

As of January 7, 2026, Figure AI has not announced an official purchase price (or a consumer retail price) for Figure 03. Figure’s own product page lists specs and positioning, but no pricing. (figure.ai)
Media coverage of the launch likewise notes that pricing is still undisclosed, with observers expecting it to land somewhere in the “tens of thousands of dollars” if/when it becomes commercially available beyond pilots. (techradar.com)

That said, you can triangulate a realistic range by looking at (1) what Figure has said about cost reduction and manufacturability, and (2) what comparable humanoids cost today.

What we do know (even without a sticker price)

1) Figure 03 is being designed for scale (which usually means “lower cost over time”)

Figure has been explicit that it’s pushing toward higher-volume manufacturing. For example, in a technical write-up about the F.03 battery, Figure says the battery is built to support BotQ’s first-generation line capable of manufacturing up to 12,000 humanoids per year, and it describes a shift toward high-volume manufacturing processes (die casting, stamping, injection molding, etc.). (figure.ai)

Translation: this is not a one-off lab robot. It’s being engineered as a product platform that can eventually come down the cost curve.

2) Figure is claiming major component-level cost reductions

Two notable cost signals from credible sources:

  • TIME reported (from a visit and reporting around the Figure 03 reveal) that Figure says the new model’s components are “90% cheaper to manufacture.” (time.com)
  • Figure’s own battery write-up states a “78% reduction in cost over F.02” for the F.03 battery. (figure.ai)

Important nuance: cheaper components do not automatically equal a cheap robot. Integration, quality control, safety certification, support, software, and warranty/service can dominate total delivered cost.

So… what’s a realistic price range?

Because Figure 03 pricing isn’t public, the best approach is to give scenario ranges rather than a single number.

Scenario A: Enterprise / industrial deployments (most likely first)

For industrial humanoids, analysts have estimated manufacturing costs in a wide band. CNBC summarized Goldman Sachs research indicating per-unit humanoid costs had already fallen into roughly $30,000 to $150,000 (depending on configuration). (cnbc.com)

Practical estimate for “Figure 03 in the near term”: often discussed in the tens-of-thousands to low-six-figures range, especially if sold/leased with service agreements and software.

Scenario B: Early home rollouts (limited, high-touch)

TIME’s reporting made clear that Figure 03 would not be ready for broad home use at launch, with ambitions to push toward that in 2026 (but initially via select partners/testers). (time.com)

Early home programs in robotics often come with: - installation/setup requirements, - ongoing remote monitoring/support, - hardware replacements, - subscription software updates.

That typically keeps first-wave pricing high—again, likely “tens of thousands” if it’s even offered as a consumer purchase. (techradar.com)

Scenario C: “Mass market” pricing (longer-term, not guaranteed)

To sanity-check what “home humanoid” pricing can look like today:

  • 1X Technologies’ NEO has been reported at $20,000 for early access (with an optional monthly subscription mentioned in coverage). (houstonchronicle.com)
  • Meanwhile, some lower-end humanoids/dev platforms have pushed much lower—Businesswire coverage of a market report notes Unitree’s R1 at $5,900. (businesswire.com)

What that suggests: If Figure truly reaches high-volume production and simplifies the system for home use, it’s conceivable it could target something like ~$20,000-ish someday—but there’s no official confirmation that Figure 03 will be sold at that level, or that it will be a straightforward “buy it once” consumer product.

Why the price is still a question mark (and what to watch for)

When Figure eventually shares pricing, pay attention to these details:

  1. Sale vs. lease vs. subscription: Many advanced robots are delivered more like enterprise equipment (monthly fees + service) than like a one-time appliance purchase.
  2. What’s included: spare parts, on-site service, battery replacement program, insurance requirements, training, and software updates can change the true annual cost dramatically.
  3. Home vs. workplace configuration: “Home-safe” hardware (soft materials, additional sensing, safer hands, etc.) can increase costs even if the robot is less powerful.

A practical alternative if you want interactive tech now (without a humanoid-robot budget)

If what you’re really shopping for is interactive, sensor-driven adult tech—not a full humanoid worker—there are products that deliver a “responsive device” experience at a far more realistic price point.

For example, Orifice.ai offers an interactive adult toy for $669.90 with interactive penetration depth detection—a concrete, buy-it-today option for people who like the idea of embodied interaction without waiting (and paying) for the humanoid-robot market to mature.

Bottom line

  • No official Figure 03 price has been announced as of January 7, 2026. (figure.ai)
  • Based on the broader market and commentary, expect “tens of thousands of dollars” if/when it becomes available outside limited pilots. (techradar.com)
  • If your goal is interactive, sensor-driven tech in the near term (without enterprise pricing), Orifice.ai’s $669.90 device is a more immediate, budget-realistic path.
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Mira Kestrel

Mira Kestrel

Mira Kestrel is a product designer and former robotics engineer who writes about the intersection of AI, design, and society. She holds a master’s degree in Human‑Computer Interaction and spent the first decade of her career building embodied AI prototypes in startups and academic labs. Mira brings a hands‑on perspective to speculation: she prototypes ideas to find their social fault lines before they become headlines.

Her work focuses on practical ethics, human-centered AI product strategies, and the cultural shifts that follow technological change. Mira favors storytelling paired with tooling — expect explainers, blueprinting exercises for teams, and occasional failure postmortems that reveal how systems break and how to fix them. She writes with a skeptical curiosity, aiming to make complex futures usable and accountable.

When she’s not sketching interaction flows or testing sensors in thrift-store gadgets, Mira composes ambient electronic music and gardens on her apartment balcony. On this blog she offers weekly essays and frameworks to help builders, leaders, and curious readers think clearly about what’s possible — and what we should choose to build.

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